Raise Your BI IQ
How to evolve institutional business intelligence
Marco Cestaro is the data
warehouse administrator in
Services at Ithaca College (NY). During his six-year
tenure at the
college, he has
for the design,
and support of
which includes Banner Performance
Reporting and Analytics
from SunGard Higher
Education and the Oracle BI toolset. In
addition to the administration
of the underlying technology,
Cestaro has overseen the
development of a BI training
program, taught classes,
provided end-user support,
and facilitated reporting
groups. Here, he offers a
10-point checklist to guide
your institution's BI strategy.
Want to be considered for Campus Technology's Top 10? Send your countdown and a brief background/bio summary to email@example.com
[Editor's note: Business Intelligence sessions at the upcoming Campus Technology 2007 conference in Washington DC, July 30-August 2, focus specifically on BI in the higher education context. Be sure to check out M02 - BI and Data Warehousing: Powering Better Decisions in Higher Ed and T04 - Jump-Start Your BI and DW Initiatives: 60 Minutes of Solutions, both presented by the highly regarded BI expert Ora Fish of Rensselaer Polytechnic Institute. Register online by June 22 for early bird savings.]
Start at the top.
- Gain upper administration's support for BI as early as possible.
- Remember: Grassroots efforts normally don't address institutional policies.
Create a well-defined strategy.
- Keep it simple! Start with a single statement as your foundation.
- Articulate what you are trying to accomplish.
Identify the target audience and its needs.
- Who are you trying to serve?
- Ask how they use information to support decision-making.
- Always remember: It's not about you!
Focus on what people need to accomplish, not on the technology.
- End users were not hired to open Excel files or create Word documents.
- It's the processes and decisions that count, not the enabling technologies.
Conduct a report fit/gap analysis.
- Dust off your business process analyses (BPAs) or create new ones.
- Identify key performance indicators (KPIs) based on critical objectives from the BPAs.
- Then... Fill in the gaps!
Steward your data.
- Make sure everyone is using the same definitions.
- Garbage in, garbage out--but one person's trash is another's treasure.
- Establish a formal group that meets regularly to discuss the topic of managing data.
Have everyone access the same source of data.
- Centralize data in a common format, documented with metadata.
- Utilize an operational data store (ODS) to provide a stable view of formatted data.
Put easy-to-use reporting tools in your users' hands.
- Move IT away from the role of providing reports.
- Standardize on an institutionally supported set of reporting tools.
Draw upon the experiences of those who've been down the BI path.
- Don't reinvent the wheel.
- Look outside education for inspiration. Other industries have BI experience to share.
Communicate to change the culture.
- The most difficult challenge that BI creates is the requirement to involve
everyone, from presidents to administrative assistants, in creating useful
- Communicate, communicate, communicate--with everyone.