Roanoke College Gets Personal with CRM

  • By Dian Schaffhauser
  • 08/06/08
Roanoke College has selected Talisma's Constituent Relationship Management(CRM) solution to personalize constituent communications in an effortto increase enrollment and forge stronger relations with currentstudents.

"Moving to the Talisma CRM is a giant step forward forus," said James Dalton, VP of IT and public relations. "Our existingsystem did not offer us the advanced capabilities we need to execute astrong, cost effective communications strategy. Now we can sendmessages that are relevant and timely to the receiver and have all thestored transaction data accessible to everyone who needs it, saving usa tremendous amount time and money."

The CRM suite providestools for working with data from multiple sources, including ERP andlegacy systems, and performing communications with current andprospective students through multiple channels, including e-mail, chat,Web forms, Web self-service, phone, SMS text, direct mail, and fax. Itgives users a unified view of each contact's profile information,interactions, and transactions across all communication channels anddepartments.

Besides Roanoke, a 2,000-student school in Salem, VA, Talisma's higher education customer base includes the University of Alabama, the University of Nebraska-Lincoln, and Abilene Christian University.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

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