U Nebraska Kearney Moves to Hosted CRM

In an effort to expand its student recruitment efforts beyond its traditional base, University of Nebraska Kearney is adopting a hosted CRM solution. The move is also aimed at improving retention rates among the institution's 6,500 students.

For the deployment, UNK is using Campus Management's Talisma CRM, initially in the Office of Undergraduate Recruitment and Admissions, with the goal of increasing overall enrollment 1.5 percent per year, according to information released by the university today. Eventually the deployment will be expanded to include "other academic and student affairs departments to capitalize on recruitment and student success initiatives."

"Historically, the UNK undergraduate student population has been [composed] primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it's imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students," said Dusty Newton, University of Nebraska at Kearney director of Admissions. "To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers."

Talisma CRM is a hosted constituent relationship management suite for higher education. It comprises seven broad CRM modules, including financial aid, student retention, scholarships, student services, alumni and advancement, and knowledgebase. It's in use by more than 1,700 institutions around the world.

University of Nebraska Kearney, located on a 235-acre campus in central Nebraska, serves 5,100 undergraduate and more than 1,400 graduate students in 170 undergraduate programs and 34 graduate programs. The university also offers 25 pre-professional programs.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • close-up illustration of a hand signing a legislative document

    California Passes AI Safety Legislation, Awaits Governor's Signature

    California lawmakers have overwhelmingly approved a bill that would impose new restrictions on AI technologies, potentially setting a national precedent for regulating the rapidly evolving field. The legislation, known as S.B. 1047, now heads to Governor Gavin Newsom's desk. He has until the end of September to decide whether to sign it into law.

  • glowing digital human brain composed of abstract lines and nodes, connected to STEM icons, including a DNA strand, a cogwheel, a circuit board, and mathematical formulas

    OpenAI Launches STEM-Optimized 'Reasoning' AI Model

    OpenAI has launched a new family of AI models that are optimized for "reasoning-heavy" tasks like math, coding and science.

  • digital brain made of blue circuitry on the left and a shield with a glowing lock on the right, set against a dark background with fading binary code

    AI Dominates Key Technologies and Practices in Cybersecurity and Privacy

    AI governance, AI-enabled workforce expansion, and AI-supported cybersecurity training are three of the six key technologies and practices anticipated to have a significant impact on the future of cybersecurity and privacy in higher education, according to the latest Cybersecurity and Privacy edition of the Educause Horizon Report.

  • scene in a cybersecurity operations center, showing an AI and a human competing head-to-head

    91% of CISOs Say AI Will Outperform Security Pros

    A new survey of CISOs by Bugcrowd indicates AI is already beating security pros in some areas and is expected to take on a larger role in the future.