Ohio Wesleyan U Lures Prospective Students with Personalized Web and Mobile Platform

Ohio Wesleyan University is turning to technology from Evolution Labs to increase applications from prospective students. The institution is rolling out the company's S360 Recruit platform, a product designed to immerse interested students in an engaging web- and mobile-based experience.

S360 Recruit uses prospective student data such as intended degree focus, personal interests and demographics to create a customized environment on multiple channels: web, mobile-web responsive and app. Prospects can connect to school social media feeds, follow student ambassadors by subject and interest, join discussion groups, play daily school trivia games, take a branded OWU selfie, check the event calendar and watch videos, according to a press release. The goal: "to foster a meaningful affinity between student and school, thereby driving the student to apply."

"We have students from many different backgrounds and the platform allows us to map content to meet the diversity of our applicants," said Susan Dileno, vice president of Ohio Wesleyan University, in a statement. "The S360 Recruit platform has an innate flexibility which allows our application process to have a greater degree of success and fluidity; it helps us better understand our applicants from day one and vice-versa."

For more information about the S360 Recruit platform, visit the Evolution Labs site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.

  • person typing on a touch screen schedule plan calendar

    2025 Tech Tactics in Education Conference Agenda Announced

    Registration is free for this fully virtual May 7 event, focused on "Thriving in the Age of AI" in K-12 and higher education.

  • abstract composition with metallic gears, glowing AI symbols, futuristic bar graphs, interconnected networking nodes, a floating open book, and a graduation cap, set against a neutral gradient background

    AI in Higher Education: Overcoming Challenges and Building the 'Competent Institution'

    Artificial intelligence and the efficiency gains that come with it have the potential to change the current trajectory of many institutions at risk. But the key is to start now.

  • consultant and educator sitting at a modern desk with a laptop and tablet, surrounded by abstract icons of online learning in a bright, minimalist setting

    Quality Matters Launches Advisory and Consulting Service

    A new service from Quality Matters, the nonprofit focused on quality assurance in online and innovative digital teaching and learning environments, is designed to help colleges and universities develop a sustainable online learning strategy.