Pearson Moves Away from Print Textbooks

laptop with stack of textbooks

All of Pearson's 1,500 higher education textbooks in the U.S. will now be "digital first." The company announced its big shift away from print today, calling the new approach a "product as a service model and a generational business shift to be much more like apps, professional software or the gaming industry."

The digital format will allow Pearson to update textbooks on an ongoing basis, taking into account new developments in the field of study, new technologies, data analytics and efficacy research, the company said in a news announcement. The switch to digital will also lower the cost for students: The average e-book price will be $40, or $79 for a "full suite of digital learning tools." (Additional discounts are available for institutions using Pearson's "Inclusive Access" model.)

"Students are demanding easier to access and more affordable higher education materials, with nearly 90 percent of learners using some kind of digital education tool," said John Fallon, CEO of Pearson, in a statement. "We've changed our business model to deliver affordable, convenient and personalized digital materials to students. Our digital first model lowers prices for students and, over time, increases our revenues. By providing better value to students, they have less reason to turn to the secondary market. This will create a more predictable, visible revenue stream with a better quality of earnings that enables us to serve the needs of learners and customers more effectively."

Print versions of Pearson's textbooks will still be available as rentals, priced at $60 on average. For more information, visit the Pearson site.

About the Author

Rhea Kelly is editor in chief for Campus Technology, THE Journal, and Spaces4Learning. She can be reached at [email protected].

Featured

  • student reading a book with a brain, a protective hand, a computer monitor showing education icons, gears, and leaves

    4 Steps to Responsible AI Implementation

    Researchers at the University of Kansas Center for Innovation, Design & Digital Learning (CIDDL) have published a new framework for the responsible implementation of artificial intelligence at all levels of education.

  • glowing digital brain interacts with an open book, with stacks of books beside it

    Federal Court Rules AI Training with Copyrighted Books Fair Use

    A federal judge ruled this week that artificial intelligence company Anthropic did not violate copyright law when it used copyrighted books to train its Claude chatbot without author consent, but ordered the company to face trial on allegations it used pirated versions of the books.

  • server racks, a human head with a microchip, data pipes, cloud storage, and analytical symbols

    OpenAI, Oracle Expand AI Infrastructure Partnership

    OpenAI and Oracle have announced they will develop an additional 4.5 gigawatts of data center capacity, expanding their artificial intelligence infrastructure partnership as part of the Stargate Project, a joint venture among OpenAI, Oracle, and Japan's SoftBank Group that aims to deploy 10 gigawatts of computing capacity over four years.

  • laptop displaying a phishing email icon inside a browser window on the screen

    Phishing Campaign Targets ED Grant Portal

    Threat researchers at cybersecurity company BforeAI have identified a phishing campaign spoofing the U.S. Department of Education's G5 grant management portal.