Fresno Pacific Uses Online Tool To Expand Continuing Education Outreach

Fresno Pacific University has selected Orion, the Intelliworks relationship management suite, to manage its marketing and outreach activity for the Office of Continuing Education. The school plans to use the solution, which is delivered as a service online, to collect inquiries from the Web, track communications with students, and conduct follow-up e-mail surveys.

"Since we serve so many students in a wide range of programs, it's important for us know where to spend our marketing dollars," said Matt Gehrett, executive director of Continuing Education. "The Intelliworks system will help us track which marketing tools are most effective and determine where we're seeing the most return on investment by geographic region."

The school has four locations throughout the Central Valley of California. The Office of Continuing Education specializes in independent study courses geared toward the professional growth of K-12 educators. Courses can be delivered through printed materials, audiotapes, videotapes, CD-ROM and the internet. About 2,400 traditional and adult students attend classes on the 42-acre main campus in southeast Fresno or centers in North Fresno, Visalia and Bakersfield. The university also reaches 14,000 students through professional development studies programs.

About the Author

Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at dian@dischaffhauser.com or on Twitter @schaffhauser.

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