Concordia U Outsources Student Retention

Concordia University in Irvine, CA has chosen Hobsons' EMT Retain to help improve the institution's early alert intervention and retention rates. Concordia said it hopes to use the application to identify and consistently communicate with students before they're lost to attrition.

"At Concordia, we realize that our students' experiences are based on multiple factors. Concordia is excited to begin using Hobsons' EMT Retain to improve our student retention strategies," said Scott Rhodes, executive director of university admissions. "With the help of Hobsons' Managed Services team, we know we will be able to make an impact on our retention rates quickly and easily."

EMT Retain includes an early alert automation filtering process, flagging students that appear to be "at risk," based on data collected from communication plans set for each student.

The university will outsource implementation and administration of the application to Hobsons' managed services team for the first year. That external team will develop communication plans, deploy communication as needed, modify efforts based on response, and analyze and strategize based on student data.

Other EMT Retain users include the University of Central Missouri in Warrensburg and Fayetteville State University in North Carolina.

About the Author

Dian Schaffhauser is a senior contributing editor for 1105 Media's education publications THE Journal and Campus Technology. She can be reached at or on Twitter @schaffhauser.

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