CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management

The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.

In addition to CBN's marketing and lead generation services, CBN college, university, and career school partners will now have the option to leverage Intelliworks' Web-based constituent relationship management (CRM) solutions for higher education. This system helps schools nurture and cultivate relationships with leads delivered through CBN's portals and Web destinations.

"At The CollegeBound Network, we specialize in delivering high-quality leads for institutions through our proprietary education portals and affiliate sites, our unique search engine marketing campaigns, and our traditional advertising and help Center services," said Luciano Rammairone, CEO. "With Intelliworks, we're now able to offer our partners a complete solution that not only sends them prospective students, but also allows them to engage those prospects across the student lifecycle."

"Schools are tasked with educating prospective students about their institutions in a way that transcends the clutter of the Internet and helps drive informed enrollment decisions," added Intelliworks CEO Todd Gibby. "The combined CBN-Intelliworks offering will be instrumental not only in driving valuable leads, but also converting those prospects into enrolled students."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • cloud and circuit patterns with AI stamp

    Cloud Management Startup Launches Infrastructure Intelligence Tool

    A new AI-powered infrastructure intelligence tool from cloud management startup env0 aims to turn the fog of sprawling, enterprise-scale deployments into crisp, queryable insight, minus the spreadsheets, scripts, and late-night Slack threads.

  • human figures surrounded by precise arcs with book and gear icons

    Kennedy-King College Rolls Out Holistic Student Support Program

    Chicago's Kennedy-King College is expanding student support services through a collaboration between City Colleges of Chicago and One Million Degrees (OMD), a Chicago-based nonprofit serving low-income community college students.

  • college students in a classroom focus on a silver laptop, with a neural network diagram on the monitor in the background

    Report: 93% of Students Believe Gen AI Training Belongs in Degree Programs

    The vast majority of today's college students — 93% — believe generative AI training should be included in degree programs, according to a recent Coursera report. What's more, 86% of students consider gen AI the most crucial technical skill for career preparation, prioritizing it above in-demand skills such as data strategy and software development.

  • laptop and fish hook

    Security Firm Identifies Generative AI 'Vishing' Attack

    A new report from Ontinue's Cyber Defense Center has identified a complex, multi-stage cyber attack that leveraged social engineering, remote access tools, and signed binaries to infiltrate and persist within a target network.