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Higher Ed Leads Line Up with Prioritization Engine

A company that sells applications for managing leads and prospects has developed a new program that helps users to prioritize their leads. Leads360's prioritization engine lets an organization, such as a college or university, define business rules to identify high priority leads and automatically rank them for follow-up by enrollment advisors.

Leads can be prioritized based on multiple characteristics, such as demographic, geographic, lead source, and time since a certain activity has occurred. The product also includes pre-configured rules that can be used out of the box. The prioritization process encompasses the results of lead activity as well; for example, a lead that has been called once may have a higher priority than a lead called three or four times.

"The engine will take the strain out of calendar management, helping enrollment counselors prioritize the most important activities, whether that means calling a new student prospect or following up via e-mail with a student prospect who is on the fence about enrolling at that school or a competitor school," said a company spokeswoman. "This helps fine-tune the use of enrollment counselor time for efficiency, ultimately making them more successful at identifying and enrolling the right students for their higher education institution."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

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