Higher Ed Leads Line Up with Prioritization Engine

  • By Dian Schaffhauser
  • 09/30/10

A company that sells applications for managing leads and prospects has developed a new program that helps users to prioritize their leads. Leads360's prioritization engine lets an organization, such as a college or university, define business rules to identify high priority leads and automatically rank them for follow-up by enrollment advisors.

Leads can be prioritized based on multiple characteristics, such as demographic, geographic, lead source, and time since a certain activity has occurred. The product also includes pre-configured rules that can be used out of the box. The prioritization process encompasses the results of lead activity as well; for example, a lead that has been called once may have a higher priority than a lead called three or four times.

"The engine will take the strain out of calendar management, helping enrollment counselors prioritize the most important activities, whether that means calling a new student prospect or following up via e-mail with a student prospect who is on the fence about enrolling at that school or a competitor school," said a company spokeswoman. "This helps fine-tune the use of enrollment counselor time for efficiency, ultimately making them more successful at identifying and enrolling the right students for their higher education institution."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • group of college students looking at large screen of data visualizations

    Scalable Cloud Strategies: Values for Higher Education

    From a massive, 23-campus cloud-and-security transformation, to a small college's "lift and shift" entry into the public cloud, Unisys Higher Education Strategist Christopher Wessells knows how higher education leverages the cloud. Here, he examines some of the values scalable cloud strategies offer our institutions.

  • stylized computer screen with a glowing portal interface, showing geometric icons and digital connections

    Ball State U Rolls Out Pathify Digital Engagement Hub

    Ball State University has launched a new MyBallState portal for its 20,000 students, 4,000 employees, and other constituents that provides personalized information and access to campus services.

  • translucent lock composed of interconnected nodes and circuits at the center

    Cloud Security Alliance: Best Practices for Securing AI Systems

    The Cloud Security Alliance (CSA), a not-for-profit organization whose mission statement is defining and raising awareness of best practices to help ensure a secure cloud computing environment, has released a new report offering guidance on securing systems that leverage large language models (LLMs) to address business challenges.

  • futuristic crystal ball with holographic data projections

    Call for Opinions: 2025 Predictions for Higher Ed IT

    How will the technology landscape in higher education change in the coming year? We're inviting our readership to weigh in with their predictions, wishes, or worries for 2025.