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ACT College Subscribes to TopSchool Service for Lead and Student Management

ACT College expects to start using a service to better manage its prospective student leads in the next calendar year. The for-profit school, which provides healthcare training at three Virginia campuses, will be subscribing to TopSchool's Student Lifecycle Management (SLM) to manage leads, centrally access student information, and track prospect and student communications.

The suite, delivered as software-as-a-service and built on Microsoft technologies, provides a portal for potential students to learn about the college's programs, a customer relationship management system to manage prospects through admission, a student information system to track and manage the institution's students from enrollment through program completion, and a reporting suite to measure outcomes.

"TopSchool will help drive the continued growth of our school--we'll be able to deliver a higher level of service to existing students, as well as report on outcomes to evolve programs and meet accreditation requirements," said CIO Joshua Darrin. "We also have been impressed with the ability to integrate TopSchool's SLM system with third-party applications and are excited about the open, flexible structure, which will enable us to take student information management to a whole new level."

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

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