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Inigral Adds Enrollment Intelligence to Schools App

Inigral has added a service that provides real-time intelligence to colleges and universities on which students are likely to enroll. Enrollment Intelligence, part of Inigral's Schools App, a subscription private social network, is available now.

The Inigral Schools App, which is intended to help students make friends and get involved on campus, thereby increasing retention rates, is compatible with Google Android and Apple iOS platforms, as well as Facebook. The app uses a friend-matching algorithm to connect students with peers that have similar interests. It also provides trending topics. The newsfeed allows students to customize content to their interests, and the app allows students to organize offline meetups.

"We are entering into year three of our partnership with Inigral, and we could not be more pleased," said Brian Kennedy, assistant director of communication at Samford University, located in Birmingham, AL. "They have given social media a role in predictive modeling by developing extensive real-time data tracking capabilities on the back end of their product. This has allowed our admissions office to better serve our prospective students while utilizing our time and resources in a more efficient way."

Enrollment Intelligence uses an algorithm that identifies which students who use the app are most likely to enroll, which ones are considering it, and which ones are not. The algorithm takes into consideration behavioral and social data patterns from 3 million-plus students at 100 universities. Based on the data, colleges can target which students require additional information and support services to complete the enrollment process.

"We have to be smarter with our resources. Part of this is to embrace engaging students digitally," said Michael Schneider, president of McPherson College. "We need less bricks and more clicks, and we need to use those clicks as information that can help us provide better services to students."

The Schools App requires an annual license, which is based on the number of enrolled students.

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About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at [email protected] and followed on Twitter @editortim.

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