Jenzabar Updates Continuing Ed Application with Personalization -- Campus Technology

Jenzabar Updates Continuing Ed Application with Personalization

By Dian Schaffhauser
01/22/13

Jenzabar is shipping a major new edition of its continuing education application, Jenzabar Higher Reach. Code-named "Lion," after the mascot of one of its beta-tester schools, the new release emphasizes enhancements in the online user experience and in operational efficiencies.

Higher Reach is designed to handle online registration, course management, student billing; and marketing, alumni, and business management for programs designed for non-traditional students. According to Jenzabar, it integrates with enterprise resource planning applications, or it can be used in stand-alone mode. The application is available in on-premises form and as an Amazon cloud-based service.

The overall goal of the new version is to help institutions convert Web site visitors into enrolled students. The latest release allows schools to configure the platform to greet prospective students and create a progressive "shopping" experience with suggested courses and popular selections for cross-selling, recently viewed items, keyword search, and social media integration. On the back end, updates have streamlined payment and reporting processes.

The company said in a statement that it worked with several of its current Higher Reach customers in developing the feature set for the new version. That includes Hofstra University, a private college in Hempstead, NY with a sizable continuing education program. Hoftstra's mascot is the lion, which Jenzabar borrowed for its beta edition code-name.

"As Jenzabar designs a new release, the strategy is to leverage our relationships with current clients who know how our platforms need to evolve to best support their expanding businesses," said Chris Hartigan, vice president and general manager of the company's Continuing Education Solutions Group.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

E-Mail this page

Printable Format

Featured

Microsoft Rolls Out AI-Focused Windows 11 24H2

Windows 11 version 24H2, the latest major Windows 11 update, is here with a host of AI-focused enhancements.
Campus Technology Announces 2024 Product of the Year Winners

Thirteen companies were selected as winners for their product achievements.
Reports Note Increasing Threat of Nation-State-Sponsored Cyber Attacks

A bevy of new cybersecurity reports point to the continuing problem of nation-state-sponsored threat actors. The primary culprits have long been Russia, China, Iran, and North Korea, which all show up in recently published reports from Microsoft, IBM, Tenable, and Fortinet.
Copilot Gains Actions Feature, New Agents in Latest Update

Microsoft has announced new and enhanced features for Microsoft 365 Copilot, including Copilot Actions, new AI "agents," and a Copilot Control System.