Marketing

Texas Christian U Adds User-Generated Video Platform for Athletics Marketing, Admissions

Texas Christian University has partnered with a mobile advertising platform provider in an effort to support various campus activities and initiatives.

The university has tapped Vivoom, which will provide a platform for users to shoot and share branded videos. The platform includes real-time performance metrics and allows the university to control the user-generated content, regardless of who published it originally.

The first project utilizing Vivoom, "Unite for the Fight," launched August 3 and asks students and other fans of the university's football team to submit videos demonstrating their "purple pride." One user will be selected to carry the school flag onto the field before the team's first home game.

In addition to athletics, TCU will use the platform to support admissions and alumni relations.

"The partnership with Vivoom is exciting," said Drew Martin, assistant athletics director for marketing. "We partnered with Vivoom because their technology brings together the power of our brand and the authentic voice of our community to create branded user video spots that people can share through their own social media channels. We love giving our community a voice in celebrating our unique heritage and bright future. Vivoom allows us to make fan, student and alumni participation a part of any campaign easily and at scale."

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at jbolkan@gmail.com.

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