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MyVerse Launches Online Tool to Help Students Pick Careers, Colleges

A new start-up, MyVerse, claims it can match a high school student with the best career choice, most appropriate college major and even the best vocational school, community college or university to attend — all in less than a minute.

The Web-based tool involves taking a short test in which the subject indicates color preference in several different scenarios. The Career Color Test, according to Myverse, is based on psychometrics, a field of psychology that attempts to discover how an individual's mind works in a quantifiable way.

In the early 1900s, researcher Max Luscher, studying color psychology, found that colors cause certain emotional responses in most people. Psychometrics advocates today believe that determining which colors people respond to are indicators of that person's emotional state.

The MyVerse tool uses the color data to tell students what careers best match their psychometric profile. Next, it leads them to videos about the careers and to a list of higher education institutions that may be appropriate.

"MyVerse provides a fun, yet reliable, color quiz that speaks the language of today's 21st-century, tech-savvy student," said company founder Wayne Sharp. "We have set out to revolutionize the way students and educators look at education."

About the Author

Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.

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