Digital Media
Indiana University Moves Digital Assets to the Cloud
Indiana
University has adopted a new cloud-based
digital asset management (DAM) system to
manage assets such as images, logos and video. The
multi-campus
university should be able to improve collaboration between its media
relations
operations and university departments.
Previously,
the images and branded materials the
university owns were installed on multiple servers in different
locations
around the state. With the new cloud-based system, from Widen
Media Collective, its use of digital assets
will
both become faster and more reliable. Likewise, with a more centralized
system
in place, various components of the university will be able to present
a more
consistent brand image to the public.
"We
needed a dependable platform that we could
manage, search and utilize for our marketing and news images," said
Eric Rudd,
a producer, art director and photographer with Indiana University
Communications. "Our DAM solution needs to keep pace."
The
university's communications department
employs a wide network of photographers, videographers, graphic
designers and
project managers who need to browse and search for images in
preparation for
their use on billboards, printed materials, presentations, digital
signage and
other marketing materials. They also have varying levels of expertise
when it
comes to managing them. So the hope is that a more centralized
cloud-based
system will both accelerate and ease the process.
"We
create a lot of content here that gets put on
the web," Rudd said. "We're hoping the DAM will feed all of our online
content,
including our website and online newsletter."
About the Author
Michael Hart is a Los Angeles-based freelance writer and the former executive editor of THE Journal.
