Community college leaders are putting technology at the forefront of their efforts to retain and graduate students. Here, we focus on key retention practices that are part of a larger vision to meet the needs of the 21st century learner.
Remington College will be using programs from Sparkroom to automate its lead delivery and obtain visibility into the performance of direct marketing efforts.
As one of the smallest liberal arts colleges in the United States, Shimer College is facing some formidable challenges. With just 100 students, Shimer focuses its curriculum exclusively on the "Great Books," from the Bible to Homer to Nietzsche to Virginia Woolf. Despite the fact that the college ranks in the top 1 percent of U.S. colleges and universities in producing doctoral candidates, it is working hard to maintain and grow its enrollment.
Datatel has tweaked its higher education recruiting tool, Datatel Recruiter, to bolster its ability to work with Twitter. The application, which is part of Datatel's constituent relationship management suite, now tracks and captures pre-defined search terms in Twitter to uncover conversations about the institution and allow the admissions professional to participate in the discussion.
Chemeketa Community College in Salem, OR. has chosen Intelliworks' constituent relationship management application to expand its marketing and recruitment efforts. One of the first initiatives the college will work on with Intelliworks is increasing outreach to students who have been admitted but are not yet enrolled.
Morton College, a community college in Cicero, IL near Chicago, has hired Datatel to implement a portfolio of applications to address the entire student lifecycle--from recruitment to alumni relationships.
Wheaton College's graduate admissions department has selected Intelliworks' constituent relationship management (CRM) application to manage relationships and marketing campaigns to prospective students.
Oracle has launched a constituent management application intended to let institutions create a comprehensive view of applicants, students, alumni, faculty, donors, and staff.
Datatel has released a new application specifically for higher education recruitment. Datatel Recruiter--an addition to the company's enterprise CRM solution, is intended to help admissions office personnel build stronger and longer-lasting relationships with prospective students through the admissions process.
To woo students to their distance learning programs, Colorado Technical University (CTU) and American Intercontinental University (AIU) have launched microsites that provide interactive tours of their virtual campuses.