EAB Acquires Concourse to Help Colleges and Universities Recruit Students
- By Kate Lucariello
- 09/30/22
EAB,
a company that partners with over 2,500 K–12 and higher education
institutions, recently announced the acquisition of Concourse
Global, creator of an alternative college admissions
platform to help increase access to higher education. The company
also announced it is expanding its Greenlight Match program, a
partnership with Concourse launched in 2021.
“Concourse’s
proprietary technology flips the script on the traditional
application process, enabling schools to compete for students with
proactive offers of admission and financial aid,” EAB said in its
release.
The technology allows students to work with counselors and
organizations to create anonymous profiles of their academic records,
achievements, and preferences, which are then sent out to prospective
colleges and universities before a formal application is ever
submitted. Institutions review profiles and send information to
prospective students about college costs, along with preliminary
competitive offers. Students can receive multiple potential offers
before engaging in a time-consuming application process.
EAB
said acquiring Concourse will help to streamline its goal of helping
underserved students. “The current college enrollment process works
well for many but not all students,” the company said. “Students
who come from families with lower incomes, those who are the first in
their families to attend college, or students applying to U.S.
schools from overseas face outsize obstacles…. At the same time,
schools are struggling to diversify their student bodies. The
Concourse platform reinvents the admission process to support
underserved students and help schools recruit diverse and global
communities of learners.”
The
Greenlight Match program is a partnership with Concourse launched in
Chicago in 2021 to help underserved students reduce barriers to
higher education. It resulted in nearly 2,000 admission offers and
over $135 million in scholarship and financial aid offers to over 650
local students. With the program’s expansion, EAB hopes to help
over 13,000 students in six new metropolitan areas.
For
more information, visit
the EAB website.
About the Author
Kate Lucariello is a former newspaper editor, EAST Lab high school teacher and college English teacher.