Kogod Business School Infuses Curriculum and Operations with AI Instruction

  • By Kate Lucariello
  • 04/10/24

The Kogod School of Business at American University in Washington, DC. has announced its curriculum and day-to-day operations will feature artificial intelligence (AI) and machine learning (ML) to ensure that existing and new students and staff will have the training they need to remain current in job skills required for this rapidly advancing technology.

The university will offer 20 new AI and ML courses starting fall 2024, and will also schedule faculty and staff trainings led by industry experts.

Curricular updates include AI prompt engineering and programming, and students will work with R, Python, and AI/ML models. While every Kogod student will be trained to use AI to code, create presentations, analyze data sets, build websites, or run financial analyses, the university said, programs will be divided into two tracks, according to the university announcement:

  • AI Sage: Practical application of AI tools to real-world contexts in courses such as Foundations of Digital Marketing, AI in Entertainment, Predictive Analytics, Text Mining, Python Programming, and Advanced Forensic Accounting; and
  • AI Artisan: Theoretical foundations of AI in courses such as Sustainability and Technology, Consumer Behavior, Negotiations, Marketing and Communications for Business, Managing the Digital Organization, and Principles of Marketing.

Kogod is also offering a STEM-designed M.S. in Analytics. Visit this degree's page to learn more about it.

To read a spotlight report on how AI is being used practically in a business, visit "AI and the Modern Tax Agency."

About the Author

Kate Lucariello is a former newspaper editor, EAST Lab high school teacher and college English teacher.

Featured

  • AI-inspired background pattern with geometric shapes and fine lines in muted blue and gray on a dark background

    IBM Releases Granite 3.0 Family of Advanced AI Models

    IBM has introduced its most advanced family of AI models to date, Granite 3.0, at its annual TechXchange event. The new models were developed to provide a combination of performance, flexibility, and autonomy that outperforms or matches similarly sized models from leading providers on a range of benchmarks.

  • blue and green lines intersecting and merging in an abstract pattern against a light gray background with a subtle grid design

    Data Integration Market: Cloud Giants Down, AI Up

    "By 2027, AI assistants and AI-enhanced workflows incorporated into data integration tools will reduce manual intervention by 60 percent and enable self-service data management," according to research firm Gartner.

  • minimalist bookcase filled with textbooks featuring vibrant, solid-colored spines with no text, and a prominent number "25" displayed on one of the shelves

    OpenStax Celebrates 25th Anniversary

    OpenStax is celebrating its 25th anniversary as 2024 comes to a close. The open educational resources initiative from Rice University has served almost 37 million students in 153 countries and saved students nearly $3 billion in course material costs since its launch in 1999.

  • wind turbine and solar panels with glowing accents on the left and a digital shield surrounded by binary code on the right

    Educause Horizon Report: Sustainability Pressures Lead to Increased Cybersecurity Risks

    Educause recently released the 2024 Cybersecurity and Privacy Edition of its Horizon Report series, forecasting key trends, technologies, and practices shaping the future of cybersecurity and privacy in higher education.