IT Trends :: Thursday, June 15, 2006

Opinion

One Night @ the Call Centre: Don’t Forget the 35:10 Rule

By Terry Calhoun

Thomas Friedman’s The World Is Flat was a good read, insightful, and thought-provoking. I read his columns in the New York Times regularly and can count on more of the same each time, but I don’t recall that he addressed the 35:10 Rule. He may not even know about it. Ditto for William Gibson; he of “The future is here. It’s just unevenly distributed.”

I hadn’t previously realized that out in some of those “other” places, people might think we Americans are pretty stupid. I can sort of handle people envying us, or hating us due to ideological beliefs, or their own ignorance, but I can’t handle the fact that they think we’re stupid.

I’ve probably never been as shocked, in recent memory, as when I read about the 35:10 Rule. Boiled down, this rule (allegedly taught to Indians in overseas call centers outsourced from the U.S.) represents the belief that 35-year-old American consumers are about as smart as 10-year-old Indian kids...

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IT News

Hackers Again Hit Databases at Ohio U

Ohio University suffered more security breaches; the fourth and fifth such incidents to occur since May...

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Students Become More Insecure as Hackers Go to Colleges

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Recording Industry Targets LAN File Sharing on College Campuses

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OSU Open Source Founders Leaving

Oregon State University’s Open Source Lab’s founders are leaving their creation...

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Deals, Contracts, Awards

Apple Isn’t Just for Teachers Anymore

Radford University in Virginia has signed up with iTunes U, which will allow the school to create a Web site for professors and students to exchange information electronically...

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Microsoft Finds Partners for Book Search Project

The Open Content Alliance (OCA) will digitize books from the University of California and the University of Toronto’s libraries for use in MSN’s new Windows Live Book Search…

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New Technology

University of Bristol to Purchase New Supercomputers

How super are these supercomputers that the University of Bristol is acquiring?...

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Reading Room Renovations Begin

MIT’s Student Center reading room is getting a technological makeover...

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Deaf Students Express Dissent Along a High-Tech Grapevine

Some students aren’t happy with the new choice for Gallaudet University president...

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Pentagon Sets its Sights on Social Networking Web Sites

The Pentagon’s National Security Agency will fund “research into the mass harvesting of the information that people post about themselves on social networks...

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UPCOMING EVENTS

Campus Technology 2006
in Boston, July 31-August 3, 2006

Events Calendar

Featured

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    Stanford 2025 AI Index Reveals Surge in Adoption, Investment, and Global Impact as Trust and Regulation Lag Behind

    Stanford University's Institute for Human-Centered Artificial Intelligence (HAI) has released its AI Index Report 2025, measuring AI's diverse impacts over the past year.

  • modern college building with circuit and brain motifs

    Anthropic Launches Claude for Education

    Anthropic has announced a version of its Claude AI assistant tailored for higher education institutions. Claude for Education "gives academic institutions secure, reliable AI access for their entire community," the company said, to enable colleges and universities to develop and implement AI-enabled approaches across teaching, learning, and administration.

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    Call for Speakers Now Open for Tech Tactics in Education: Overcoming Roadblocks to Innovation

    The annual virtual conference from the producers of Campus Technology and THE Journal will return on September 25, 2025, with a focus on emerging trends in cybersecurity, data privacy, AI implementation, IT leadership, building resilience, and more.

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.