Intelliworks, InsideTrack combine CRM and Student Coaching

CRM developer Intelliworks has partnered with InsideTrack to deliver a combined solution for student recruitment and retention.

InsideTrack provides "student coaching" services to higher ed, providing guidance services to students to help them manage their academic careers. The company's coaching system combines in person counseling and Web-based collaboration tools.

Intelliworks is the developer of Orion, a constituent relationship management system. It includes contact management, marketing, event management, and analytics capabilities designed specifically for colleges and universities.

Through the partnership, InsideTrack will use Orion to manage its recruitment and enrollment coaching services.

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About the Author

David Nagel is editorial director of 1105 Media's Education Technology Group and editor-in-chief of THE Journal and STEAM Universe. A 25-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.

He can be reached at dnagel@1105media.com. You can also connect with him on LinkedIn at or follow him on Twitter at @THEJournalDave (K-12) or @CampusTechDave (higher education).


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