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American U Takes 'Campus Experience' Online

American University in Washington, DC has signed with media agency Realview TV to design, produce, and stream the school's online "Virtual Campus Experience." The video will showcase its students, faculty, and virtual campus on the Web via an interactive video-based micro site that's designed to match the school's brand.

"We are excited to work with Realview TV to create a sophisticated and engaging video solution for visitors to our Web site," said Terry Flannery, executive director of university communications and marketing.  "A unique user experience has been the primary goal of our comprehensive Web site redesign, expected to launch early in 2009. The Realview TV solution will provide us the video content needed to differentiate our university and achieve our mission to recruit the highest quality applicants."

Other higher education clients include Agnes Scott College and Georgia Tech Athletics, both located in Atlanta, GA, where the agency is based.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

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