Arizona State Deploys Undergraduate Recruitment Tool

Arizona State University in Phoenix is moving to a new constituent relationship management system in an effort to increase enrollment of international and non-resident students.

The university reported it's adopting Campus Management Corp.'s Talisma CRM software to boost reporting, communications, and student selection capabilities.

Features of the Talisma CRM software include:

  • Talisma Campaign Management, which creates campaigns, newsletters, and surveys for potential students;
  • Talisma Chat, which lets universities engage in real-time conversations with online visitors. Transcripts are recorded for later review for the institution and potential students;
  • Talisma E-mail, which routes each e-mail message to the appropriate staff members based on specific parameters, such as subject, content, language, geography, etc;
  • Talisma Events Management, which includes an online event calendar to promote university activities online. The tool also manages online registration and payments for events;
  • Talisma Knowledgebase, which routes phone questions to specific Web pages of the university, including answers from documents in any of 225 formats, including text, PDF, HTML, and Microsoft Word and Excel;
  • Talisma SMS Text, which allows universities to broadcast short messages and reminders to mobile devices; and
  • Talisma Student Applications, which allows universities to track prospective students' applications online from the time they apply to providing the answer.

"Arizona State University already has a growing number of students from outside the state of Arizona," said David Burge, executive director of the Office of Undergraduate Admissions. "With the tools Talisma CRM will provide us, we will be able to access an entirely new population of potential students from other states and countries, bringing even more diversity to our campus."

Arizona State University has four campuses in the Phoenix area with total enrollment of about 70,000. It also offers 30 undergraduate and graduate degree programs through an online program, ASU Online. In 2010, the university attracted about a third of first-year students from another state or country.

For more information about Talisma CRM, visit the Campus Management site.

About the Author

Tim Sohn is a 10-year veteran of the news business, having served in capacities from reporter to editor-in-chief of a variety of publications including Web sites, daily and weekly newspapers, consumer and trade magazines, and wire services. He can be reached at [email protected] and followed on Twitter @editortim.

Featured

  • college student working on a laptop, surrounded by icons representing campus support services

    National U Launches Student Support Hub for Non-Traditional Learners

    National University has launched a new student support hub designed to help online and working learners balance career, education, and family responsibilities as they pursue their education. Called "The Nest," the facility is positioned as a "co-learning" center that provides wraparound support services, work and study space, and access to child care.

  • university building icon connected to three simple career symbols—a briefcase, gear, and medical cross

    University of Illinois System Sets Sights on Community College Transfers with One Million Degrees Partnership

    In a multiyear pilot program, the University of Illinois System is working with nonprofit One Million Degrees to bridge the community college transfer gap and improve student outcomes.

  • robot waving

    Copilot Updates Aim to Make AI More Personal

    Microsoft has unveiled a range of updates to its Copilot platform, marking a new phase in its effort to deliver what it calls a "true AI companion" that adapts to individual users' needs, preferences and routines.

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.