Eastern Virginia Medical School Centralizes Content Management

Eastern Virginia Medical School has implemented a Web content management system and digital engagement solution to help the school deliver a unified online presence.

Web content ownership and responsibility at EVMS is decentralized across departments, but the school wanted to ensure its brand would be presented consistently across its entire online presence. Decision makers at the school believed that presenting a consistent brand would help it recruit the highest quality medical students, attract new research partners, and improve community engagement. They opted to invest in the TerminalFour digital engagement and Web content management platform for both the public site and the intranet.

According to information on the company's site, TerminalFour allows organizations to assign varying rights and roles to content authors, an approach that suits the school's decentralized model. When content authors add or modify content, those changes are tracked for the purpose of auditing and reporting, and management has the option of approving changes before they go live. Once the changes are approved, the system formats the content according to the school's styles and templates, and then publishes it to the various outlets, including the Internet, intranet, social media, mobile devices, paper or PDF, and even third-party systems.

According to the company, since implementing the new system, the university has improved its communication and collaboration with current and prospective students, as well as global research partners, patients, faculty, residents, and staff, and the school recently increased enrollment in nearly all of its 12 medical and health professions programs, while continuing to secure research grants, donations, and collaboration partners.

Eastern Virginia Medical School is a public-private medical school that offers graduate-level education in medicine and health professions through various medical centers in the Hampton Roads region.

About the Author

Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].

Featured

  • SXSW EDU

    Explore the Future of AI in Higher Ed at SXSW EDU 2025

    This March 3-6 in Austin, TX, the SXSW EDU Conference & Festival celebrates its 15th year of exploring education's most critical issues and providing a forum for creativity, innovation, and expression.

  • white clouds in the sky overlaid with glowing network nodes, circuits, and AI symbols

    AWS, Microsoft, Google, Others Make DeepSeek-R1 AI Model Available on Their Platforms

    Leading cloud service providers are now making the open source DeepSeek-R1 reasoning model available on their platforms, including Amazon, Microsoft, and Google.

  • glowing futuristic laptop with a holographic screen displaying digital text

    New Turnitin Product Brings AI-Powered Tools to Students with Instructor Guardrails

    Academic integrity solution provider Turnitin has introduced Turnitin Clarity, a paid add-on for Turnitin Feedback Studio that provides a composition workspace for students with educator-guided AI assistance, AI-generated writing feedback, visibility into integrity insights, and more.

  • From Fire TV to Signage Stick: University of Utah's Digital Signage Evolution

    Jake Sorensen, who oversees sponsorship and advertising and Student Media in Auxiliary Business Development at the University of Utah, has navigated the digital signage landscape for nearly 15 years. He was managing hundreds of devices on campus that were incompatible with digital signage requirements and needed a solution that was reliable and lowered labor costs. The Amazon Signage Stick, specifically engineered for digital signage applications, gave him the stability and design functionality the University of Utah needed, along with the assurance of long-term support.