Report: IT Purchasing Decisions Shifting From Tech Refresh Cycles to Business Goals

When it comes to IT purchasing decisions, three- to five-year technology refresh cycles have been losing steam over the past year or two. Instead, IT decision-makers have shifted their attention to ways technology can help organizations meet business goals, according to a new survey from IDG Research Services and Datalink.

IDG conducted the survey on behalf of Datalink to find out where organizations are investing their IT budgets and how business goals are affecting those decisions. The survey asked executives and senior managers at large organizations how IT investments are affecting business outcomes, how IT can benefit those outcomes, and what challenges organizations are facing in terms of deploying and maintaining technology.

Key findings from the survey:

  • 70 percent of respondents think it's critical to link IT investments to key business outcomes;
  • 70 percent think improving IT security is one of the top 5 business outcomes driving investment decisions;
  • 56 percent think streamlining operational processes is the most important action needed to improve IT's effect on business outcomes; and
  • 53 percent think think their IT organizations need to do a better job of communicating or demonstrating the effect of IT investments on business outcomes.

"IT organizations are increasingly focused on helping their companies derive more business value from IT," said Paul Lidsky, president and CEO of Datalink, in a news release. "As a result, over the past year, we have been seeing more clients move away from three- to five-year technology refresh cycles and instead base their IT purchases on how they can best use technology to advance the organization's business goals. This survey shows that the same thing is happening for the market at large."

Datalink commissioned IDG Research Services to conduct the survey, which polled more than 100 IT executives and senior level managers from large organizations throughout the United States.

The full survey results can be found on Datalink's site.

About the Author

Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].

Featured

  • Profile silhouette of a person thoughtfully touching their chin, overlaid with transparent data visualizations and digital interface elements suggesting artificial intelligence and analytics.

    The Institutional Knowledge Shift Is Reshaping Higher Ed IT

    Higher education IT leaders are navigating a quiet but consequential transition: Experienced team members are retiring or leaving for private-sector roles, and the teams replacing them are smaller, newer, and often stretched thin. The result is a structural shift in how technology decisions are made, executed, and sustained.

  • Hootsuite

    Beyond the Feed: How Higher Ed Turns Social Media Into a Measurable Enrollment Engine

    More than half of prospective students research programs on social media before visiting a university website, and nearly half will skip applying to a school that looks inactive online. Hootsuite, the all-in-one social OS platform trusted by more than 2,000 higher education institutions, helps campus teams turn everyday posts into measurable outcomes, from applications to alumni giving.

  • Abstract energetic glowing lines with particles

    Meta Steps Up Enterprise AI Ambitions with Muse Spark Launch

    Meta has announced the launch of Muse Spark 1.1, a multimodal reasoning model designed for agentic AI, alongside a new Meta Model API that gives developers access to the model for the first time.

  • Neon blue security locks with a single red highlight

    AI Shifts Cybersecurity Focus from Finding Flaws to Fixing Them

    For decades, one of cybersecurity's most difficult challenges has been finding vulnerabilities before attackers do. A growing number of security professionals now say artificial intelligence is changing that equation, shifting the focus from discovering flaws to fixing them quickly enough to prevent exploitation.