Constituent Relationship Management
Algoma University Automates Recruitment and Admissions with CRM
Algoma University in Ontario, Canada has implemented a cloud-based constituent
relationship management (CRM) system to automate its admissions and
The university had been using a homegrown
system but wanted to replace it with a CRM system designed for higher
education business processes, so the recruitment and admission staff
could increase their efficiency and improve communication between staff
The team selected Enrollment Rx, a cloud-based CRM system built on the salesforce.com platform. "Because it's built on salesforce.com, Enrollment Rx gives us
a reliable, proven platform that benefits from constant improvements,"
said Jim Adams, manager of information systems at Algoma, in a prepared
According to information from the company, the
centralized system lets university staff "maintain and track all
activities around the application process, across different
departments." Because the system is online, staff can access it even
when they are travelling, and they can create custom lists and workflow
rules without involving IT staff.
"Before, we had to ask IT to
help us create lists or workflow rules. Now with Enrollment Rx, we can
do it ourselves," said Brent Krmpotich, director of Marketing,
Communications and Student Recruitment at Algoma.
The university also implemented a customized constituent portal and Events Rx.
The portal lets prospective students apply online and get real-time
updates on the status of their application. Events Rx lets admissions
staff "automatically generate an online registration page when an event
is created and send personalized reminders," according to information
from the company.
Enrollment Rx offers CRM products for other stages of the student lifecycle, including Retention Rx, Placement Rx and Alumni Rx, and Adams said the university plans to "continue to expand the CRM to other parts of the student lifecycle."
Leila Meyer is a technology writer based in British Columbia. She can be reached at firstname.lastname@example.org.