Constituent Relationship Management
Georgetown U Launches CRM Strategy
The university will use GU360 to break through siloed information and offer constituents, campus and community a 360-degree view of the institution.
Georgetown University (GU) is implementing a new constituent relationship management (CRM) strategy. Powered by Salesforce, Georgetown 360 (GU360) is designed to bring together siloed information, increase collaboration and provide a complete view of constituents.
“The primary goal of this project is to fully modernize Georgetown's advancement systems and achieve an integrated, campuswide approach to alumni engagement and donor engagement,” according to the GU360 website. GU360 creates the foundation for a fully integrated, campuswide CRM with the capability of achieving a full 360 view “from prospective student to active student to alumni to faculty, researcher, employee, and beyond.”
Before the university partnered with Salesforce, GU’s constituent information was spread across systems, spreadsheets and individual notes. GU selected Salesforce Sales Cloud and Community Cloud to power GU360, and turned to Appirio, a global cloud services company, to help develop an actionable strategy for a campuswide CRM. Appirio helped deploy the Salesforce solutions to replace GU’s legacy systems.
“Technology may be the enabler but our community will be the power behind this exciting project. Georgetown is uniquely positioned with the GU360 project to raise the bar in higher education through innovation and collaboration,” said Judd Nicholson, CIO and interim vice president for information technology at GU, in a statement.
To learn more about the GU’s new CRM strategy, visit the GU360 site.
About the Author
Sri Ravipati is Web producer for THE Journal and Campus Technology. She can be reached at sravipati@1105media.com.