Data Analytics

Adobe Launches Free Analytics Curriculum for Higher Ed

• By Rhea Kelly
• 07/28/21

Through a new Adobe program, colleges and universities can now access the Adobe Analytics platform for free along with course materials aimed at advancing digital literacy in higher education. The initiative is an extension of Adobe's Creative Campus program, which provides access to Adobe Creative Cloud in the classroom.

The Adobe Analytics curriculum was developed with input from faculty, including professors from the University of Wisconsin-Madison, University of Utah and University of Michigan, to "ensure it is easy to implement among any college or university," the company said in a news announcement. It consists of four self-paced modules:

• Data Collection, covering the fundamentals of connecting data from different sources, data warehousing and cleaning, governance and implementation;
• Data Strategy and Architecture, focused on defining key performance indicators and making data consumable across an organization;
• Standard Metrics and Functionality, focused on "reporting and how data is presented to an organization at large"; and
• Analysis Workspace Fundamentals, covering Adobe Analytics' Analysis Workspace interface and how to "curate data, collaborate with others, produce new visualizations and uncover insights that advance business objectives."

Instructors can select any of the individual modules to incorporate into their course. The curriculum also includes access to a sandbox environment where students can use the Adobe Analytics platform with demo data.

"The ability to deliver great digital experiences is absolutely crucial for corporations, government agencies and small businesses alike," said Paul Hu, David Eccles chair professor at the University of Utah, in a statement. "Data is a valuable asset in today's digital economy, and Adobe Analytics curriculum for education will play a major role in helping students acquire skillsets that significantly broaden their career opportunities and development."

For more information and to register for an Analytics curriculum account, visit the Adobe site.