2007 U.S. Electronic Learning Market Tops $13 Billion
In the United States, the demand for self-paced electronic learning products will hit $13.6 billion by the end of 2007 and will continue to grow at a compound annual growth rate (CAGR) of 22.01 percent over the next five years. This according to a new forecast from Ambient Insight detailed in report released this week entitled, "The U.S. Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis."
According to the report, which revises a previous forecast from Ambient Insight, the preK-12 and higher education segments are among the top four fueling growth through 2012. PreK-12 ties for the top spot with non-profits/associations, both of which are expected to grow at a CAGR of about 41 percent through 2012. The higher education segment comes in behind the healthcare industry in the No. 4 slot at a five-year CAGR of about 23 percent.
According to the report, "The fastest growing buying segments are the prek-12, non-profit and association, and healthcare segments. The segments with the slowest demand are the most mature buying segments: federal government and corporate. The growth may have slowed in these segments, but the revenues are significant. For example, corporations will be the largest buyers through the forecast period."
The research covers six types of self-paced electronic learning products: IT packaged content, non-IT packaged content, custom content and technology services, learning platform hosting services, software tools, and installed learning platform technology. Of these, hosting services, custom content services, and non-IT packaged content are expected to grow the most, at 49.7 percent, 33.5 percent, and 21.9 percent, respectively.
Some other findings from the report include:
- Demand for installed learning platforms is back on the rise in higher education and preK-12; and
- Virtual student enrollments in the preK-12 and higher education are pushing the demand up for packaged content.
An executive summary of the report with further details and definitions of categories is available online at the link below. The full report runs $9,125 for an organizational site license.
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About the Author
David Nagel is editorial director of 1105 Media's Education Technology Group and editor-in-chief of THE Journal and STEAM Universe. A 25-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.
He can be reached at [email protected]. You can also connect with him on LinkedIn at or follow him on Twitter at @THEJournalDave (K-12) or @CampusTechDave (higher education).
