Marketing Wiz Debuts Student Mindsets Platform
Marketing Wiz has introduced the Student Mindsets Platform,
a new product intended to help higher education marketers, recruiters
and admissions officers improve communications with prospective
students.
The Student Mindsets Platform features a 30-second
compatibility survey designed to reveal the mindset of an individual
student and subsequently help marking, recruitment and admissions staff
create a more personalized experience for potential students early in
the recruitment process. Students can complete the survey offline, or
online through a website or app. The system identifies each student's
"mindset type," which indicates whether they are oriented toward
academics or personal attention. Educational institutions can then use
this information to maintain ongoing communications specific to the
student's interests and mindset.
Colleges and universities
can implement the Student Mindsets Platform as a standalone system or
integrate it with their enrollment management systems, constituent
relationship management (CRM) systems or channel communications
platform.
Marketing Wiz collaborated with Mind Genomics Advisors to develop the Student Mindsets Platform. Mind Genomics Advisors
conducted a generic student mindset study within the last two years,
and the Student Mindsets Platform integrates the baseline data from
that study "into a digital delivery system that provides
prospective students with immediate access to the content they are
interested in and then makes it possible for colleges and universities
to follow up via mindset specific messages via text, email and
retargeted display ads," according to a news release from the company.
"With
the growing trend of personalized experiences online and offline,
Student Mindsets make it possible for colleges to build stronger
connections by knowing what to say, how to say it and to whom," said
Craig Hall, executive director of Marketing Wiz, in a prepared
statement.
Further information about the Student Mindsets Platform can be found on the Marketing Wiz site.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at [email protected].